1. Be original
There are thousands of mom blogs floating around the web that are trying to make their mark. Unfortunately only the unique ones with a dedicated blogger on the other side will survive. Try to find a niche that you’re most comfortable writing about and put your own twist on it. Bloggers with personality have the best chance at sustaining a following of loyal readers.
2. Be consistent
It’s a known fact. Life gets in the way. Try not to let it get in the way of regularly posting to your mom blog though. If you fail to put up new content your readers will quickly abandon you for someone who devotes the time to sharing their thoughts on a regular basis.
3. Be smart
It doesn’t hurt to have a little basic SEO knowledge to help drive some traffic to your website. Make sure to update your title tag for every post so that it includes the key words that you discuss in your article. If you’re really ambitious you should be constantly looking for opportunities to have other bloggers link to your website.
4. Be social
It’s not enough to have a website chronicling your mommy adventures anymore. Sign up for a Facebook page and twitter account dedicated to your blog and update them regularly as well. Try to interact with your readers as much as possible by asking questions and responding to their posts to you.
5. Be free
People love free stuff and the mom community is no exception. Connect with some of your favorite companies about doing a promotion on your blog and see if they wouldn’t mind donating some product for you to give away to your readers. The company will get some cheap advertising and you’ll get some happy mommies who are more likely to come back to look for other freebies.